{"id":8636,"date":"2023-07-31T14:39:10","date_gmt":"2023-07-31T12:39:10","guid":{"rendered":"https:\/\/www.cama52.com\/?p=8636"},"modified":"2026-01-07T12:52:55","modified_gmt":"2026-01-07T11:52:55","slug":"roche-bobois-for-salone-del-mobile-milan-2023","status":"publish","type":"post","link":"https:\/\/www.cama52.com\/en\/roche-bobois-for-salone-del-mobile-milan-2023\/","title":{"rendered":"Roche Bobois for Salone del Mobile, Milan 2023"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_278d8c57 height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b56fd83a\"><div class=\"wpb_wrapper\">\n\t\t\t<!-- START CH ROCHE BOBOIS REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_11_1_wrapper\" data-source=\"gallery\" 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'rev_slider_11_1',rl:[1240,1024,778,480],el:[800,768,960,720],gw:[1240,1024,778,480],gh:[800,800,800,600],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider111\"]!==undefined) {window.RS_MODULES.modules[\"revslider111\"].once = false;window.revapi11 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_custom width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2\/5 wpb_column vc_column_container col-grigio-case-history\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column col-h2-case-history\"><div class=\"wpb_wrapper\"><h2 class=\"h2-case-history\">ROCHE BOBOIS<\/h2>\n<h4 class=\"h4-case-history\">Salone del Mobile di Milano 2023<\/h4>\n<\/div><\/div><div class=\"wpb_text_column col-h1-case-history\"><div class=\"wpb_wrapper\"><h1 class=\"h1-case-history\">A RACE AGAINST TIME.<br \/>\nAND THE RESULT IS STUNNING<\/h1>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3\/5 wpb_column vc_column_container blocco-destra-case-history\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"p-grande-case-history\">Dreaming big has never been a problem for roche bobois.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_887a049b height_custom width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-slider style_none fit_scaledown nav_none count_7\"><div class=\"w-slider-h\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"684\" href=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-04-_sito-1024x684.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"677\" href=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-02-_sito-1024x677.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"683\" href=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-05-_sito-1024x683.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"683\" href=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-08-_sito-1024x683.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"682\" href=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-09-_sito-1024x682.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"685\" href=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-15-_sito-1024x685.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1024\" data-rsh=\"685\" href=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-01-_sito-1-1024x685.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/www.cama52.com\/wp-content\/uploads\/2023\/05\/rochebobis-04-_sito-1024x684.jpg\" width=\"1024\" height=\"684\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:250,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;none&quot;,&quot;autoScaleSliderWidth&quot;:1024,&quot;autoScaleSliderHeight&quot;:684}'><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3\/5 wpb_column vc_column_container blocco-destra-case-history\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Dreaming big has never been a problem for Roche Bobois, a world-leading brand in French design and furniture. Famous for creating unique, original, and exclusive experiences, Roche Bobois always places quality, customization, and sustainability at the heart of its products. But what happens when this innovative spirit meets the visionary creativity of visual artist Joana Vasconcelos and the need to complete a project in record time? The answer is simple: it\u2019s called Cama52.<\/p>\n<p>Let\u2019s take a step back: just one month before Salone del Mobile in Milan\u2014the quintessential design event\u2014we were commissioned to bring to life a project created by Portuguese designer Vasconcelos for Roche Bobois. The challenge was twofold: to execute a complex, highly creative installation within an incredibly short timeframe. A race against time that we tackled with enthusiasm and dedication!<\/p>\n<p>The project concept was ambitious and extraordinary, typical of Vasconcelos\u2019 creativity, known for her exceptional visionary and refined installations. Roche Bobois had commissioned a series of materials to recreate a Saint-Tropez-style installation: golden beaches, Mediterranean succulent plants, and lush green and turquoise landscapes.<\/p>\n<p>Our experience in creating exhibition stands allowed us to confidently handle all the complex requirements. For example, sourcing enormous cacti just days before the event, or repainting the exterior walls of the stand in the exact green chosen for the interior wallpaper.<\/p>\n<p>The result? Incredible. Not only did we meet the tight deadlines and bring the creative project to life, but we also achieved significant success in terms of client satisfaction and visitor turnout. The installation, thanks to Vasconcelos\u2019 bold vision and our dedication to every detail, provided a unique experience for Design Week visitors.<\/p>\n<p>The secret to success? Maintaining constant communication with the client before, during, and after assembly to ensure the project\u2019s flawless execution.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Dreaming big has never been a problem for roche bobois.<\/p>\n","protected":false},"author":1,"featured_media":3066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roche Bobois for Salone del Mobile, Milan 2023 - CAMA52<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cama52.com\/en\/roche-bobois-for-salone-del-mobile-milan-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roche Bobois for Salone del Mobile, Milan 2023 - 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