CHANGING PERSPECTIVE
NEVER SCARES US
Some projects may seem impossible to achieve. But not for us.
“Can you create a booth with the entire setup upside down?” How could we possibly say no to a request like that? Finding unexpected solutions to seemingly impossible problems is one of our passions.
This project started with a phone call during the telemarketing phase for the event. A very friendly German gentleman contacted us to create a booth and, after sharing images of previous events, asked us to design a completely upside-down setup.
While the concept and initial idea came from the client, everything related to execution was entirely in our hands: from selecting the most suitable materials to planning the timing and installation methods. For this reason, we immediately involved the team responsible for assembly in the design process. Optimizing the work was the biggest challenge, as the schedule had to align perfectly with the trade show calendar, and the client needed the booth ready three days before the event to display their materials.
We completed the assembly on time, with all prefabricated elements ready: the back wall covered in fabric, the painted wooden paneling… attention to detail and careful material selection resulted in a small masterpiece.
The results were clear during the event, with a line of people waiting to take selfies inside the upside-down booth!
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