CUSTOMIZED PROJECTS
FOR SQM AND RIVOPHARM SA

CPHI, the most important event for the global pharmaceutical community, chose Milan as its European stop in 2024, occupying Fiera Milano Rho from October 8 to 10. After five years since the last edition, CPHI welcomed exhibitors and visitors from around the world across nearly all 20 pavilions, achieving remarkable attendance numbers. For this edition, we collaborated with several exhibiting companies, supporting them with customized stands and participating in the “Better Stand” program, which rewards the most sustainable and innovative setups.

A sustainable commitment

Sustainability was at the core of our projects for CPHI, thanks to an approach that utilized custom, reusable, and easy-to-assemble structures. We selected reusable finished materials, eliminating the use of paints, laminated, and lacquered flooring. The graphic elements, made from washable fabrics or self-supporting structures such as lightboxes and LED systems, fully met the required sustainability criteria, bringing our projects to achieve GOLD level—the highest recognition in the Better Stand program.

Customized projects for SQM and Rivopharm SA

SQM, a global company active in the mining sector with significant presence in strategic areas for sustainability such as health and clean energy, entrusted us with designing a stand that reflected its values. We created a warm environment through finishes and a linear design, with decorative and graphic elements representing the five business areas where SQM holds a leadership position. The result was an exhibition space that effectively communicated the business value of sustainability, achieving the highest score in the Better Stand program.

Rivopharm SA, part of a global pharmaceutical group, develops and produces generic products distributed in over 60 countries. For their stand, we interpreted the required corporate identity with a linear design and visually recognizable graphics. The use of the brand’s signature orange alternated with wood finishes to convey values of sustainability and environmental respect. In this case as well, materials such as laminated wood, lacquered elements, and reusable glass helped meet sustainability requirements, earning Rivopharm the highest recognition in the Better Stand program.

A result of sustainable excellence

Our commitment to innovation and sustainability allowed us to transform the exhibition spaces of SQM and Rivopharm SA into tangible examples of eco-design. Thanks to attention to detail, the use of eco-friendly materials, and advanced construction solutions, both projects achieved the highest sustainability recognition, contributing to the success of CPHI 2024 and enhancing our clients’ presence at a global-scale event.