ZEISS

MIDO 2022

TWO YEARS DURING WHICH
WE DIDN’T STAND STILL!

The forced interruption due to the pandemic became for us a time of growth, research, and development. The results speak for themselves.

Two years on standby. The wait was long, but finally, in 2022, the booth that had been waiting in storage returned to its destined place: the trade show.

Yes, because back in February 2020 we were ready to begin assembly operations at MIDO 2020 when the official communication reached us the evening before the start of work: the first cancellation of many that, unfortunately, would follow.

The materials were returned to storage, until finally the time came for MIDO 2022.
And when we began the assembly again, we realized two things: first, that our teams restarted with the same pace and capabilities as always.

Second, and more importantly: for us, these two years were not idle; they were an opportunity to grow, invest in research and development, and evolve our approach to design and assembly. The method that the original booth had been based on had already been surpassed by our new projects and setup techniques.

The effort was significant, but the result completely rewarded us: the booth shone brilliantly in the Main Plaza of the MIDO pavilion.
The reward? Numerous compliments, even from our competitors.

For us, this was another success!

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